A2O LITE's 'NEON' Claims 10th Music Show Win as IVE and ILLIT Give Chase

A2O LITE's "NEON" picked up its 10th music show trophy on the November 7 episode of MBC's Music Core, Soompi reported, taking first place over a field that included IVE and ILLIT.

The win came with 6,593 points, Soompi reported. The other first-place candidates were IVE's "Looks Can Kill" and ILLIT's "You're Under Arrest."

The broadcast also carried stages from BLACKPINK's Jisoo, who performed "ADDICTED," TREASURE with "SHOCK," and RESCENE with "Inside Out" and "With," per Soompi.

TWS, P1Harmony, ZEROBASEONE EMP, RIIZE, ILLIT, xikers, UNCHILD, NCT's Xiaojun, Baby DONT Cry, AND2BLE, Dragon Pony, Lee Han Gyul, ADAP, cosmosy, IS:SUE and Kim Jang Hoon filled out the lineup. Xiaojun performed the English version of "Hey, Somebody" and IS:SUE the Korean version of "New Look."

In the November girl group brand reputation rankings, A2O LITE placed 16th. The Korean Business Research Institute builds those rankings from consumer participation, media coverage, interaction and community indexes collected between October 8 and November 8, Soompi reported.

RESCENE held No. 1 with a brand reputation index of 10,353,209, a 7.43 percent increase since October and 96.81 percent positive reactions. IVE stayed second with 4,493,746, BLACKPINK third with 3,741,104, ILLIT fourth with 3,360,255 after a 114.94 percent jump, and aespa fifth with 2,761,953.

BLACKPINK also passed a YouTube milestone: the music video for "GO" hit 100 million views on November 4 KST, eight months and eight days after its February 27 release at 2 p.m. KST, Soompi reported. It is the group's 16th full-group music video to reach the mark, following "JUMP."

A2O LITE's own accounts are still working the release. @a2olite_official posted a TikTok on November 1 showing NEON Intro Ver.4, Ver.3, Ver.2 and Ver.1, a clip with 1,971,855 plays and 452,706 likes.

On November 8, @A2O_LITE posted on X that "NEON" had taken an 11th win, thanking fans for what the post called a terrestrial triple crown. The Korean-language post had 146,221 views and 6,638 likes.