BABYMONSTER's 'DESERVE' Reaches 100 Million Views in 11 Days, a 2026 Group Record

BABYMONSTER's "DESERVE" music video passed 100 million views at about 1:57 a.m. KST on Nov. 4, which was about 11:57 a.m. ET on Nov. 3, YG Entertainment announced, Soompi reports.

The single's video arrived on Oct. 23 at 1 p.m. KST, midnight ET, so the 100 million mark came roughly 11 days and 13 hours after release.

That makes it the fastest 2026 K-pop group music video to reach the milestone. It also tops the group's own previous pace: "CHOOM" had held that record until "DESERVE" passed it, Soompi reports.

"DESERVE" is BABYMONSTER's 14th official music video to reach 100 million views, a set that includes "BATTER UP," "Stuck In The Middle," "SHEESH," "FOREVER," "DRIP," "PSYCHO" and "CHOOM."

One fan is keeping a separate scoreboard. A daily Spotify counter posted by @_immanjohn on X had "DESERVE" at 988,988 streams on day one, 857,152 by day three and 1,689,127 by day five.

The live arrangement has drawn attention too. @baemonstered posted on X that BABYMONSTER added full-group harmonies, with RUKA, ASA, RORA and CHIQUITA singing over PHARITA and AHYEON's final chorus on Inkigayo, a change to the song's vocal arrangement.

A TikTok fancam of that Inkigayo performance, posted by @ocycpuem40fan, has logged 335,059 plays and 95,003 likes.

YG's Japanese account also shared the lyrics of "DESERVE" with a Japanese translation on TikTok.

The covers keep coming. @Mayamix123 wrote on X that they love that BABYMONSTER make music that goes beyond temporary TikTok trends, and that seeing so many vocal challenges and covers of "DESERVE" makes them happy.