ILLIT Sets a Spotify Speed Record With 'Magnetic' Days Before 'BREAK EVEN' Lands

ILLIT's debut single "Magnetic" has passed 900 million streams on Spotify. Belift Lab said Tuesday that no K-pop group's first song has reached that mark on the platform faster, Yonhap reports.

The song crossed the line on Sunday, Oct. 18, roughly two years and seven months after it came out in March 2024. Spotify's count that day stood at 900,351,494 cumulative streams, allkpop reported.

The agency spelled out the record in a release:

"This is the shortest time taken among the debut songs of K-pop groups that have reached the same number of streams on Spotify."

"Magnetic" was the title track of the group's first mini album, SUPER REAL ME. It mixes pluggnb and house into a dance track that compares the pull of a crush to a magnet. After release it went to the top of Korean charts and made both Billboard's Hot 100 and the U.K. Official Singles Chart Top 100.

According to allkpop, it was the first K-pop debut song to enter both of those charts at once, and the fastest to do it. The certifications have continued since. In August the Recording Industry Association of Japan certified it Triple Platinum for passing 300 million cumulative streams, the fastest ever for a song by an overseas female artist. On Oct. 2 the British Phonographic Industry certified it Silver.

The group has already moved on to its next release. ILLIT performed the new title track "BREAK EVEN" live for the first time at "ILLIT LIVE PRESS START ENCORE in KOREA," held Oct. 17 and 18 at INSPIRE Arena in Incheon. The song is an electro-pop track built around a bright whistle hook.

Teaser content has been rolling out, including concept images that show the members with kitsch blonde looks.

The fifth mini album BREAK EVEN arrives Oct. 26, and full-scale promotions start that day.