
The masked performance clip landed at midnight KST, with the pre-debut single "Human Balloon" due at 6 p.m. KST, 4 a.m. ET, ahead of a 2027 debut.

JYP Entertainment gave the first look at its next boy group, oftheblue, in a blind performance video released at midnight KST on November 11, Soompi reported.
The video is for "Human Balloon," the group's pre-debut single, due November 11 at 6 p.m. KST, 4 a.m. ET. JYP has set offtheblue's official debut for 2027, according to Soompi.
In the clip, the members keep their faces behind masks while running through tightly synchronized choreography, all sharp angles and big dynamics, allkpop reported.
The launch is JYP's first new boy group in two years, following KickFlip's debut in January 2025, allkpop noted.
That label pipeline is crowded: Stray Kids, TWICE, ITZY, NMIXX, DAY6 and Xdinary Heroes share the roster with newer acts KickFlip and NEXZ, and JYP subsidiary INNIT Entertainment introduced the girl group OURBIRTHDAY earlier this year, per allkpop.
The rollout started quietly. On November 6, Soompi reported, a website appeared for a male group called oftheblue with two teaser images and the text "Music Begins Everywhere."
That page also carried an image hinting at a four-member lineup and an instrumental preview of a song, and by November 7 KST a new teaser read, "Everything good comes out of the blue," Soompi reported.
The early material already has one listener counting down. @jypeaknation posted on X that OBLU, as the account called the group, is out promoting itself, and that it "can't wait to see more of them."
OBLU (JYP'S NEW BOY GROUP) OUT HERE PROMOTING THEMSELVES, AND LOOK AT HOW HANDSOME THESE BOYS ARE!! 😭 THEY'RE ALREADY SO CHARMING, I CAN'T WAIT TO SEE MORE OF THEM! 💙 #OBLU @oblu_official
One date worth putting on the calendar: "Human Balloon" lands November 11 at 4 a.m. ET.
First Read lands Monday at 7 a.m. ET with the week's biggest stories. The Weekend Lexicon rounds it all up on Saturday.
Free. Both editions. Unsubscribe in one click from any email. See a sample issue →








